Abstract
A fundamental assumption about choice is that greater choice leads to greater happiness. Modern societies offer more choice than in the past, and are increasingly characterised by elastic and fluid social bonds — we are no longer defined by a clear sets of social ties which bind us to our life situation. We can choose our friends, geographic locality, and employment and, perhaps, our gender and that of our children, the shapes of our bodies, religious beliefs and lifestyles. We can, if we choose, radically alter the way we live, and might be expected to do so if our current life situation makes us unhappy. But many people do not, ‘choosing’, apparently, to remain in unsatisfying jobs with time stressed lives. However, some people do radically alter their way of living through a voluntary reduction in working time and income, in return for a slower pace of life and increased free time — a phenomenon popularly known as ‘downshifting’. We suggest that this phenomenon — the choices involved in radical lifestyle change — can tell us something about why people ‘choose’ not to change, even when their present lifestyle makes them unhappy.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Becker, H.S. (1960) ‘Notes on the concept of commitment’, American Journal of Sociology, 66: 32–40.
Borghesi, S. and Vercelli A. (2008) Happiness and Health: Two Paradoxes. DEPFID Working Paper, University of Siena.
Craig-Lees, M. and Hill, C. (2002) ‘Understanding voluntary simplifiers’, Psychology and Marketing, 19 (2): 187–210.
Durkheim, E. (1933) The Division of Labor in Society, Translated by George Simpson. New York: The Free Press.
Eztioni, J. (1998) ‘Voluntary simplicity: characterization, select psychological implications and societal consequences’, Journal of Economic Psychology, 19: 619–43.
Eztioni, J. (2004) ‘The post affluent society’, Review of Social Economy, 62 (3): 408–20.
Giddens, A. (1991) Modernity and Self-Identity. Cambridge: Polity Press.
Gribsy, M. (2004) Buying Time and Getting By: The Voluntary Simplicity Movement. Albany: State University of New York Press.
Goulding, C. and Reed, K. (2006) ‘Commitment, community and happiness: a theoretical framework for understanding lifestyle and work’, in Blyton, P., Blunsdon, B., Reed, K. and A. Dastmalchian (eds) Work-Life Integration: International Perspectives on the Balancing of Multiple Roles. Basingstoke: Palgrave MacMillan: 216–33.
Hamilton, C. (2003) Downshifting in Britain: A sea-change in the pursuit of happiness, Discussion Paper No. 58, Canberra: The Australia Institute.
Hamilton, C. (2004) Carpe Diem? The Deferred Happiness Syndrome, Web paper, May, Canberra: The Australia Institute.
Hamilton, C. and Mail, E. (2003) Downshifting in Australia, A sea-change in the pursuit of happiness, Discussion Paper No. 50, Canberra: The Australia Institute.
Huneke, M.E. (2005) ‘The face of the un-consumer: an empirical examination of the practice of voluntary simplicity in the United States’, Psychology and Marketing, 22 (7): 527–50.
Jackson, T. (2005) Lifestyle Change and Market Transformation, A briefing paper prepared for DEFRA’s Market Transformation Programme, Guildford: Centre for Environmental Strategy, University of Surrey.
Miles, M.B. and Huberman, M.A. (1994) Qualitative Data Analysis, 2nd Edition. Thousand Oaks, CA: Sage.
Pahl, R. and Pevalin, D.J. (2005) ‘Between family and friends: a longitudinal study of friendship choice’, British Journal of Sociology, 56 (3): 433–50.
Pahl, R. and Spencer, L. (2004) ‘Personal communities: not simply families of “fate” or “choice”,’ Current Sociology, 52 (2): 199–221.
Pahl, R. and Spencer, L. (2006) Rethinking Friendship: Hidden Solidarities Today. New Jersey: Princeton University Press.
Roseneil, S. and Budgeon, S. (2004) ‘Cultures of intimacy and care beyond the “family”: personal life and social change in the early 21st century’, Current Sociology, 52 (2): 135–59.
Rusbult, C., Martz, J. and Agnew, C.R. (1998) ‘The investment model scale: measuring commitment level, satisfaction level, quality of alternatives and investment size’, Personal Relationships, 5: 357–91.
Spencer, L., Ritchie, J. and O’Connor, W. (2003) ‘Carrying out qualitative analysis’, in J. Ritchie and J. Lewis (eds) Qualitative Research Practice: A guide for Social Science Students and Researchers. London: Sage: 220–57.
Shaw, D. and Newholm, T. (2002) ‘Voluntary simplicity and the ethics of consumption’, Psychology and Marketing, 19 (2): 167–85.
Wellman, B. (1979) ‘The community question: the intimate networks of East Yorkers’, American Journal of Sociology, 84: 1201–31.
Wellman, B. (1982) ‘Studying personal communities’, in P. Marsden and N. Lin (eds) Social Structure and Network Analysis. California: Sage: 61–80.
Wellman, B. (1997) ‘An electronic group is virtually a social network’, in S. Keisler, N.J. Mahwah and L. Erlbaum (eds) Culture of the Internet. NJ: Lawrence Erlbaum Associates: 179–205.
Editor information
Editors and Affiliations
Copyright information
© 2010 Carmel Goulding and Ken Reed
About this chapter
Cite this chapter
Goulding, C., Reed, K. (2010). To Downshift or Not to Downshift? Why People Make and don’t Make Decisions to Change their Lives. In: Blyton, P., Blunsdon, B., Reed, K., Dastmalchian, A. (eds) Ways of Living. Palgrave Macmillan, London. https://doi.org/10.1057/9780230273993_8
Download citation
DOI: https://doi.org/10.1057/9780230273993_8
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-30039-6
Online ISBN: 978-0-230-27399-3
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)