The spider in the web

Abstract

On the basis of the previous chapter, you are in a position to know who your stakeholders are. We have already discussed where the benefit and risk potentials in the stakeholder relationship may be found. However, we have not dealt with the fact that stakeholders are not only in contact with your corporation, but that they also have relationships among themselves. Although this is not surprising, our studies show that at present relatively few corporations concern themselves with networking. After a closer look, they are therefore often surprised at the effects such indirect relations can have on their own value-creation processes. Let us look at the following example: