Abstract
With President Obama and the Democrats in power, there is a move toward increased government intervention and regulation. In 1974, Webster (1974, p. 6) outlined a range of possible responses to threatened government regulation:
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1.
Deny everything.
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2.
Blame wrongdoing on small marginal firms in the industry.
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3.
Discredit the critics.
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4.
Hire a public relations man.
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5.
Attempt to defang the legislation through lobbying.
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6.
Launch a fact-finding committee to see if improvement is necessary.
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7.
Actually do something.
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© 2010 Jenny Darroch
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Darroch, J. (2010). Hope Is Not Enough: Some Guiding Principles for Marketing through Turbulent Times. In: Marketing Through Turbulent Times. Palgrave Macmillan, London. https://doi.org/10.1057/9780230251182_5
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DOI: https://doi.org/10.1057/9780230251182_5
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-31472-0
Online ISBN: 978-0-230-25118-2
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