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Social Media: Giving a Voice Back to the People

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Marketing Through Turbulent Times
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Abstract

The 20th century “has been characterized by three developments of great political importance: the growth of democracy, the growth of corporate power, and the growth of corporate propaganda as a means of protecting the corporative power against democracy” (Alex Carey quoted in Camp 2001).

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© 2010 Jenny Darroch

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Darroch, J. (2010). Social Media: Giving a Voice Back to the People. In: Marketing Through Turbulent Times. Palgrave Macmillan, London. https://doi.org/10.1057/9780230251182_4

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