Abstract
In previous chapters, I discussed a range of growth strategies. I also identified many of the benefits and risks associated with pursuing a strategy of growth. In this last chapter, I want to identify specific characteristics of organizations that are more likely to generate growth by focusing on where ideas come from and how ideas are managed within an organization.
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© 2010 Jenny Darroch
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Darroch, J. (2010). Where do Ideas Come from and How to Manage Ideas from Within the Organization. In: Marketing Through Turbulent Times. Palgrave Macmillan, London. https://doi.org/10.1057/9780230251182_11
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DOI: https://doi.org/10.1057/9780230251182_11
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-31472-0
Online ISBN: 978-0-230-25118-2
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)