Abstract
Note: Our case study organization was chosen with three criteria in mind:
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It should have created a demonstrably high morale culture, proven by employee surveys.
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This culture should have endured over time. We did not want a “flash in the pan”.
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It should have won national or international awards for its efforts in this area, demonstrating that it is recognized by industry peers or by specialized outside organizations as setting a particular standard of excellence in the area of morale.
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© 2009 David Bowles & Cary Cooper
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Bowles, D., Cooper, C. (2009). Case Study: Culture, Morale and Customer Satisfaction: Hilti Group, Schaan, Liechtenstein. In: Employee Morale. Palgrave Macmillan, London. https://doi.org/10.1057/9780230250789_4
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DOI: https://doi.org/10.1057/9780230250789_4
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-36808-2
Online ISBN: 978-0-230-25078-9
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