Citizens Doing Science in Public Spaces: Rhetorical Invention, Semiotic Remediation, and Simple Little Texts

Abstract

In this chapter, we explore relationships between two issues. The first is the place of semiotic remediation in the discursive work of a community environmental organization. More specifically, we are interested in describing this organization’s inventional work as it attempted to influence the public discourse of an environmental problem in their community. The second issue is the role of rhetorical activity in the formation and maintenance of organizations themselves, which is a part of a larger chain of agencies required to make and maintain issues of public concern. We understand our work to be concerned with problems of public rhetoric more generally and risk communication more particularly. By ‘public rhetoric,’ we are referring to work in rhetorical theory explicitly concerned with the definition and function of a public in relation to issues of concern (for example, Ackerman and Coogan, forthcoming; Asen and Brouwer, 2001; Banning, 2005). What is meant by public and what counts as a public issue is complex. It is not unreasonable to suggest that these problems are central to the enterprise of rhetorical inquiry and theory itself. Public typically refers to either a forum of deliberation (such as a publication or venue like a legislature) or those groups and individuals who can speak and write in that forum. Or public refers to both. What counts as a public issue of concern can be a matter of philosophical debate (What are proper public issues?’) or rhetorical pragmatism (What can we make a public issue?’).