Abstract
In this chapter, we provide an overview of how news organizations work, and develop a theoretical account of communicative interactions between corporate communication professionals representing commercial companies and journalists working for news organizations. This account conceptualizes these interactions as a discursive process in which professionals and journalists construct and negotiate frames about an event or issue related to a company. This process tends to be guided on both sides by the individual’s professional identity (as a communication professional or a journalist) and the identity of his or her organization.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Argenti, P.A., Howell, R.A. and Beck, K.A. (2005) ‘The Strategic Communication Imperative’, MIT Sloan Management Review, 46(3): 83–9.
Belz, A., Talbott, A.D. and K. Starck (1989) ‘Using Role Theory to Study Cross Perceptions of Journalists and Public Relations Practitioners’, Public Relations Research Annual: 125–39.
Carroll, C. (2004) ‘How the Mass Media Influence Perceptions of Corporate Reputation: Agenda-Setting Effects within Business News Coverage’, Unpublished doctoral dissertation, University of Texas, Austin, Texas, USA.
Carroll, C.E. (2005) ‘Frame’, in R. Heath (ed.) Encyclopedia of Public Relations (Thousand Oaks, CA: Sage).
Carroll, C.E. (forthcoming) ‘Corporate Reputation and the News Media’, Unpublished manuscript.
Carroll, C.E. and McCombs, M.K. (2003) ‘Agenda-setting Effects of Business News on the Public’s Images and Opinions about Major Corporations’, Corporate Reputation Review, 6(1): 36–46.
Cornelissen, J. (2008) Corporate Communications: Theory and Practice, 2nd edn (London: Sage).
Deephouse, D.L. and Carroll, C.E. (2007) ‘What Makes News Fit To Print: A Five-Level Framework Predicting Media Visibility and Favorability of Organisations’, Working paper.
Dozier, D.M. and Broom, G.M. (1995) Evolution of the Manager Role in Public Relations Practice’, Journal of Public Relations Research, 7(1): 3–26.
Elving, W.J.L. and Van Ruler, A.A. (2006) ‘Trendonderzoek communicatie-management’ [Trend research communication management], Amsterdam, University of Amsterdam.
Entman, R.M. (1993) ‘Framing: Toward Clarification of a Fractured Paradigm’, Journal of Communication, 43(4): 51–8.
Fiss, P.C. and Hirsch, P.M. (2005) ‘The Discourse of globalization: Framing and Sensemaking of an Emerging Concept’, American Sociological Review, 70(1): 29–52.
Fombrun, C.J. and Van Riel, C.B.M. (2007) Essentials of Corporate Communication, Building and Implementing Corporate Stories Using Reputation Management (London: Routledge).
Gans, H.J. (1979) ‘The Messages behind the News’, Columbia Journalism Review, 17(1): 40–5.
Grunig, L.A., Grunig, J.E. and Dozier, D.M. (2002) Excellent Public Relations and Effective Organisations (New Jersey: Lawrence Erlbaum).
Hallahan, K. (1999) ‘Seven Models of Framing: Implication for Public Relations’, Journal of Public Relations Research, 11(3): 205–42.
Ibarra, H. (1999) ‘Provisional Selves: Experimenting with Image and Identity in Professional Adaptation’, Administrative Science Quarterly, 44: 764–91.
Merten, K. (2004) ‘A Constructivist Approach to Public Relations’, in B. van Ruler and D. Vercic (eds), Public Relations and Communication Management in Europe (Berlin: Mouton de Gruyter): 45–54.
Mitchell, R.K., Agle, B.R. and Wood, D.J. (1997) ‘Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts’, Academy of Management Review, 22(4): 853–87.
Murray, K. and White, J. (2005) ‘CEO Views on Reputation Management’, Journal of Communication Management, 9(4): 348–58.
Neijens, P.C. and Smit, E.G. (2006) ‘Dutch Public Relations Practitioners and Journalists: Antagonists No More’, Public Relations Review, 32(3): 232–40.
Quinn, R. and Dutton, J. (2005) ‘Coordination as Energy-In-Conversation: A Process Theory of Organizing’, Academy of Management Review, 30: 38–57.
Shoemaker, P.J. and Reese, S.D. (1996) Mediating the Message: Theories of Influences on Mass Media Content (2nd ed.) (White Plains, NY: Longman.
Snow, D., Rochford, E.B., Worden, S. and Benford, R. (1986) ‘Frame Alignment Processes, Micro-Mobilization, and Movement Participation’, American Sociological Review, 51(4): 456–81.
Sriramesh, K. and Verčič, D. (2003) The Global Public Relations Handbook: Theory, Research, and Practice (Mahwah, NJ: Lawrence Erlbaum).
Weick, K.E. (1995) Sensemaking in Organisations (Thousand Oaks, CA: Sage).
Weick, K.E., Sutcliffe, K.M. and Obstfeld, D. (2005) ‘Organizing and the Process of Sensemaking’, Organisation Science, 16: 409–21.
Editor information
Editors and Affiliations
Copyright information
© 2010 Palgrave Macmillan, a division of Macmillan Publishers Limited
About this chapter
Cite this chapter
Cornelissen, J.P. (2010). Making Sense of a Crucial Interface: Corporate Communication and the News Media. In: Chouliaraki, L., Morsing, M. (eds) Media, Organizations and Identity. Palgrave Macmillan, London. https://doi.org/10.1057/9780230248397_7
Download citation
DOI: https://doi.org/10.1057/9780230248397_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-35390-3
Online ISBN: 978-0-230-24839-7
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)