The Dollar and Coca-Cola Are Both Brand Names

Abstract

The money-producing industry is like the soda pop industry; a large number of firms make a similar product. Soda pop is colored water with a bit of carbon gas and a sweetener. One brand of pop is a good substitute for another; Coke and Pepsi compete vigorously for the same customers. Coke and Pepsi and Dr. Pepper and the other pop-producing firms strive to make their products attractive; each has attractively designed small, medium, and large bottles as well as cans of several different sizes. Once a product is successful, variants or extensions are developed — Coke begat Diet Coke, then Caffeine-Free Coke, then Diet Caffeine-Free, and then Classic Coke.