Abstract
This chapter begins with a discussion of the taste sense and its more or less hidden role in marketing. It highlights different sense expressions to facilitate a taste experience and how tastes can be used in sensory marketing. Finally, the British retail chain Hotel Chocolat is presented as an example of the brand as taste experience.
Taste is often considered the individual’s supreme sensory experience
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Notes
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© 2009 Bertil Hultén, Niklas Broweus & Marcus van Dijk
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Hultén, B., Broweus, N., van Dijk, M. (2009). The Taste Sense. In: Sensory Marketing. Palgrave Macmillan, London. https://doi.org/10.1057/9780230237049_6
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DOI: https://doi.org/10.1057/9780230237049_6
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-36649-1
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