Abstract
This chapter discusses the importance of sound for individuals and organizations. It shows how different sense expressions can contribute to a sound experience. The role of celebrities and musicians as part of a holistic perspective on sound is also emphasized. Finally, Saab, part of the U.S. carmaker General Motors, is presented as an example of the brand as a sound experience.
Sound affects our mood and psychological state, alerts us to danger, and promotes peace of mind for the soul
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Notes
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© 2009 Bertil Hultén, Niklas Broweus & Marcus van Dijk
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Hultén, B., Broweus, N., van Dijk, M. (2009). The Sound Sense. In: Sensory Marketing. Palgrave Macmillan, London. https://doi.org/10.1057/9780230237049_4
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DOI: https://doi.org/10.1057/9780230237049_4
Publisher Name: Palgrave Macmillan, London
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