Abstract
Reinvention has been the key word in Chrysler’s history since the 1970s. The company has survived more near-death experiences than any other automotive manufacturer in the US. Over the past twelve years since the publication of One Best Way?, Chrysler has merged with Daimler, separated from Daimler, and begun life anew under the leadership of a private equity firm. It has been a stormy as well as a rewarding time for the company.
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© 2009 Bruce Belzowski
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Belzowski, B. (2009). Can Chrysler Survive its Reinvention?. In: Freyssenet, M. (eds) The Second Automobile Revolution. Palgrave Macmillan, London. https://doi.org/10.1057/9780230236912_11
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DOI: https://doi.org/10.1057/9780230236912_11
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-30523-0
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