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From ‘Iron Girl’ to’ sexy Goddess’: An Analysis of the Chinese Media

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Olympic Women and the Media

Part of the book series: Global Culture and Sport ((GCS))

Abstract

This chapter focuses on media discourse of female athletes in contemporary China. First, the historical developments of Chinese women’s liberation and feminist critique will be discussed to reveal the broad social background for my discussion. Next, academic literature on media treatment of women’s sport and female athletes in China will be reviewed. Finally, a textual analysis will examine how the Chinese media portrayed Chinese female athletes in their reports of the Athens Olympic Games.

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© 2009 Ping Wu

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Wu, P. (2009). From ‘Iron Girl’ to’ sexy Goddess’: An Analysis of the Chinese Media. In: Markula, P. (eds) Olympic Women and the Media. Global Culture and Sport. Palgrave Macmillan, London. https://doi.org/10.1057/9780230233942_4

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