Abstract
For almost two decades we have worked with clients on strategy and strategic change. Numerous clients and participants in seminars and workshops have raised the question that caught our attention: ‘How do you compete successfully in this endlessly changing world?’
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© 2009 Mats Lindgren and Hans Bandhold
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Lindgren, M., Bandhold, H. (2009). Why Is Scenario Planning Needed? Some Reasons from the Field of Strategy Research. In: Scenario Planning. Palgrave Macmillan, London. https://doi.org/10.1057/9780230233584_2
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DOI: https://doi.org/10.1057/9780230233584_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-36782-5
Online ISBN: 978-0-230-23358-4
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