Abstract
A proposition plan is effectively a mini business plan. It treats the growth opportunity as a small business in its own right since to provide sustainable growth for the business the opportunity should provide revenues and profits for a number of years. A proposition is a product or service that the company offers to customers. It includes the product or service and any additional elements (such as technical support, customer service support, exceptional availability) which support the sale and add value for the customer.
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© 2009 Andrew Lester
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Lester, A. (2009). Proposition Plan. In: Growth Management. Palgrave Macmillan, London. https://doi.org/10.1057/9780230233560_8
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DOI: https://doi.org/10.1057/9780230233560_8
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-36723-8
Online ISBN: 978-0-230-23356-0
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