Abstract
We always try to make our companies more efficient and more effective. However, efficiency and effectiveness are not the only thing, and not even the most important thing. Power is more important. Put simply: efficiency and effectiveness decide how much money there will be. Power decides who gets the money.
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© 2008 Willem Burgers
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Burgers, W. (2008). Power. In: Marketing Revealed. Palgrave Macmillan, London. https://doi.org/10.1057/9780230230873_17
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DOI: https://doi.org/10.1057/9780230230873_17
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-35891-5
Online ISBN: 978-0-230-23087-3
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)