Abstract
What do you want from a hotel room? Clean and quiet? Reasonable non-ripoff? Internet connections or wifi? Free water and fruit, perhaps? Do you really care if there is a Corby trouser press? But you might like an iron and tea-making facilities. Why are there always mini-bars, but not always tea and coffee facilities? You want the equipment to work and you want it to be user friendly.
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Reference
Barwise, P. and Meehan, S. (2004) Simply Better: Winning and Keeping Customers by Delivering What Matters Most. Boston, MA: Harvard Business School Press.
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© 2008 Adrian Furnham
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Furnham, A. (2008). USP and RHP. In: Management Intelligence. Palgrave Macmillan, London. https://doi.org/10.1057/9780230227439_66
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DOI: https://doi.org/10.1057/9780230227439_66
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