Abstract
There is a modern myth about the development of the toothpaste tube which is very illustrative. A curious – in both senses of the word – inventor approached a toothpaste manufacturer with a very simple idea. He persuaded the manufacturer to part with a six-figure sum on the promise his idea would quickly lead to seven-figure profits.
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© 2008 Adrian Furnham
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Furnham, A. (2008). Asking Simple Questions. In: Management Intelligence. Palgrave Macmillan, London. https://doi.org/10.1057/9780230227439_6
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DOI: https://doi.org/10.1057/9780230227439_6
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-230-21664-8
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