Abstract
Why shop online? For many this is really an academic question where the answer is totally self-evident, namely the three Cs: choice, cost, convenience.
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Bosnjak, M., Galesic, M. and Tutenc, T. (2007) “Personality Determinants of Online Shopping: Explaining Online Purchase Intentions Using a Hierarchical Approach,” Journal of Business Research, 60, 597–605.
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© 2008 Adrian Furnham
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Furnham, A. (2008). Online Shopping. In: Management Intelligence. Palgrave Macmillan, London. https://doi.org/10.1057/9780230227439_48
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DOI: https://doi.org/10.1057/9780230227439_48
Publisher Name: Palgrave Macmillan, London
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