Abstract
In this chapter, we explore the notion of anxiety and its management in the context of the development of an IS offshoring relationship between a small Irish financial services firm (NetTrade) and a large Indian software development company (IndiaSoft) with an extensive global presence. In particular, we focus on the “relationship work” required to produce and sustain a sense of emotional comfort on the part of the client in the context of, or what was constructed as, an extremely unfamiliar and risky venture. In so doing, we synthesize a novel theoretical perspective for illuminating key aspects of the phenomenon in question, by drawing mainly on Anthony Giddens’ ideas on risk, trust, and globalization (Giddens 1990, 1991, 1994) supplemented by important contributions from other authors (e.g. Zucker 1986, Mayer et al. 1995; Misztal 1996). Although we employ the concept of “trust” as a key analytical device, we use this interchangeably with “comfort.” This is an effort to emphasize the notion of trust as an “emotional commitment,” which clearly distinguishes Giddens’ analysis from the manner in which the concept has been generally used in the mainstream management literature.
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© 2008 Séamas Kelly and Camilla Noonan
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Kelly, S., Noonan, C. (2008). Risk, anxiety, and the production of comfort/trust in the context of globalized modes of working: the case of an Ireland-India IS offshoring relationship. In: Outsourcing Global Services. Technology, Work and Globalization. Palgrave Macmillan, London. https://doi.org/10.1057/9780230227415_8
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