Abstract
Ants are not the smartest creatures in the world. The life of an individual ant is a very simple one: It basically searches for food and follows the scents other ants leave behind. You can even simulate the behavior of one pretty accurately on a computer.
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Brymer, C. (2009). The Anatomy of a Digital Community. In: The Nature of Marketing. Palgrave Macmillan, London. https://doi.org/10.1057/9780230227231_2
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DOI: https://doi.org/10.1057/9780230227231_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-30118-8
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