Abstract
As this book comes to a close we hope we have converted you to a belief in the emotional side of the Customer Experience and the value this can bring to your organization. We also hope that armed with the four clusters of emotions that drive and destroy value you will be able to make the business case with your organization to improve your experience.
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© 2007 Colin Shaw
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Shaw, C. (2007). Some Good Advice. In: The DNA of Customer Experience. Palgrave Macmillan, London. https://doi.org/10.1057/9780230210813_11
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DOI: https://doi.org/10.1057/9780230210813_11
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-35237-1
Online ISBN: 978-0-230-21081-3
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)