Spirituality is something of a buzz word. As Jeremy Carrette and Richard King argue in Selling Spirituality: the Silent Takeover of Religion, it is a concept that, first, has become highly individualised — it’s about ‘me’ and ‘my’ quality of life — and, second, has been adopted by organisations from car manufacturers to art galleries, with churches laying claim somewhere in between, whose primary aim is commercial — increasing audiences and shifting products.
KeywordsEurope Assure Smoke Posit Dition
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Further Reading and References
- The quote of Richard Wollheim comes from Chapter IX of The Thread of Life (Yale University Press, 1999).Google Scholar