Abstract
Dr Karl Bergmann is a 47-year-old lawyer who works for an internationally renowned law firm. He and his family live in Grünwald, one of Munich’s most coveted suburbs. As a lawyer, he is well established in his field and regularly publishes commentaries in a German judicial magazine. Karl Bergmann has strong principles and values and leads a goaloriented life. He always carefully plans his days and does not like any deviations from his detailed agenda.
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© 2006 Andreas Bauer, Björn Bloching, Kai Howaldt, and Alan Mitchell
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Bauer, A., Bloching, B., Howaldt, K., Mitchell, A. (2006). Profiling consumer values. In: Moment of Truth. Palgrave Macmillan, London. https://doi.org/10.1057/9780230203884_3
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DOI: https://doi.org/10.1057/9780230203884_3
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-54745-6
Online ISBN: 978-0-230-20388-4
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