Abstract
By adopting a more enlightened attitude toward corporate responsibility and seeing it as a core element of strategy rather than as an isolated set of public relations activities, forward-thinking leaders can create opportunities to motivate staff, give a greater purpose to the enterprise and grow a network of beneficial relationships outside the walls of the corporation.
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© 2006 Mark Daniell
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Daniell, M. (2006). Responsibility and Engagement. In: The Elements of STRATEGY. Palgrave Macmillan, London. https://doi.org/10.1057/9780230203815_6
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DOI: https://doi.org/10.1057/9780230203815_6
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-230-00906-6
Online ISBN: 978-0-230-20381-5
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