The Other Side of the Logo
the non-existence of a recognised single body to oversee the certification of halal is an added advantage for Malaysian certified halal products, especially if Malaysia is successful in promoting the MS 1500 [the standard prescribing guidelines for production, preparation, handling, and storage of halal] as an international standard. The acceptance amongst UK Muslim consumers of the JAKIM [the Islamic Development Department of Malaysia] halal logo is also added advantage to the promotion of Malaysian halal products in the UK.
KeywordsHalal Food Muslim Group United Malay National Organisation Islamic Organization Religious Market
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