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The Other Side of the Logo

  • Johan Fischer
Part of the Contemporary Anthropology of Religion book series (CAR)

Abstract

In a study of the potential halal market in the United Kingdom, the Malaysia External Trade Development Corporation (MATRADE) writes that the labeling of halal products is “of course crucial for its acceptance by the UK Muslim population” (http://edms.matrade.gov.my/domdoc/Reports.nsf/svReport/86763F1A9777C47A482571010012E74B/$File/PMS-%20Halal_1.doc?OpenElement), and that the majority of the U.K. Muslim community is “quite liberal and receptive” in their acceptance of the halal logo from countries such as Malaysia. However, Muslims in the United Kingdom are aware that “bogus” halal certification exists. Typically, this is done by writing halal in Arabic on signs and shop facades. MATRADE advises Malaysian manufacturers to “liaise” or “coordinate” with “reputable” authorities such as Halal Food Authority (HFA) or Halal Monitoring Committee (HMC). What is more,

the non-existence of a recognised single body to oversee the certification of halal is an added advantage for Malaysian certified halal products, especially if Malaysia is successful in promoting the MS 1500 [the standard prescribing guidelines for production, preparation, handling, and storage of halal] as an international standard. The acceptance amongst UK Muslim consumers of the JAKIM [the Islamic Development Department of Malaysia] halal logo is also added advantage to the promotion of Malaysian halal products in the UK.

Keywords

Halal Food Muslim Group United Malay National Organisation Islamic Organization Religious Market 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Johan Fischer 2011

Authors and Affiliations

  • Johan Fischer

There are no affiliations available

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