Abstract
This book analyzes the practice of contemporary public diplomacy by presenting in-depth case studies of American public diplomacy programs in vastly different countries from Europe and Africa to the Middle East and Asia. By confining these studies to the same time frame, it is possible to make comparisons to determine which programs are unique and which have common threads. Further, by scrutinizing field operations through interviews with current and former public diplomacy professionals, the studies point to the best emerging practices and examine programs that have not worked so well. In this way, the book attempts to add empirical evidence to the study of public diplomacy, and it offers suggestions about the directions successful public diplomacy should take.
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Notes
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Gyorgy Szondi, “Public Diplomacy and Nation Branding: Conceptual and Practical Differences,” Discussion Papers in Diplomacy (The Hague: Netherlands Institute of International Relations, 2009), p. 19.
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© 2011 William A. Rugh
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Rugh, W.A. (2011). Conclusion: Field Experiences and Best Practices. In: Rugh, W.A. (eds) The Practice of Public Diplomacy. Palgrave Macmillan Series in Global Public Diplomacy. Palgrave Macmillan, New York. https://doi.org/10.1057/9780230118652_15
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DOI: https://doi.org/10.1057/9780230118652_15
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-29495-4
Online ISBN: 978-0-230-11865-2
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