Abstract
South Korea and Egypt are very different culturally, historically, politically, and socially. One is a Confucian state at the heart of the Northeast Asia trade and security area and the other is an Arab and Muslim nation arguably the media and cultural capital of the Middle East. The U.S. government maintains active public diplomacy programs in both countries, using somewhat similar instruments. Despite the inherent situational differences, there is some overlap in the approach of engagement and dialogue.
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Notes
Carin Zissis and Youkyung Lee, “The U.S.-South Korea Alliance—Council on Foreign Relations,” April 14, 2008, http://www.cfr.org/publication/11459/.
Blaine Harden, “S. Koreans Have New Regard For U.S. Beef,” The Washington Post, December 10, 2008.
Yonhap News Agency, Seoul, “South Korean Survey Shows Teenagers Trust Non-traditional Media News Sources” (English), October 22, 2008.
Lee Keith, “After Years of Bush, Arabs See Hope in Obama,” Associated Press Worldstream, November 7, 2008.
For a summary of the establishment of Radio Sawa and al Hurra Television, see Mohammed el-Nawawy, “U.S. Public Diplomacy and the News Credibility of Radio Sawa and Television al Hurra in the Arab World,” Philip Seib, ed., New Media and the New Middle East (New York: Palgrave Macmillan, 2007), pp. 119–138; for a comment on broadcasting to Egypt, see Hussein Amin, “The View from Egypt,” pp. 111–113, in the same book.
University of California Center on Public Diplomacy at the Annenberg School, “An Evaluation of Alhurra Television Programming,” July 31, 2008.
William A. Rugh, “Repairing American Public Diplomacy,” Arab Media and Society, February 2009; and “Broadcasting and American Public Diplomacy,” Transnational Broadcasting Studies, Spring 2005.
Joshua Fouts, “Social Media, Virtual Worlds and Public Diplomacy,” World Politics Review, October 13, 2009.
Mohammed el-Nawawy, “US Public Diplomacy in the Arab World: The News Credibility of Radio Sawa and Television Alhurra in Five Countries,” Global Media and Communication, Vol. 2, No. 2 (August 2006), 183–203.
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© 2011 William A. Rugh
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Rahaghi, J. (2011). New Media or Old in Egypt and South Korea?. In: Rugh, W.A. (eds) The Practice of Public Diplomacy. Palgrave Macmillan Series in Global Public Diplomacy. Palgrave Macmillan, New York. https://doi.org/10.1057/9780230118652_11
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DOI: https://doi.org/10.1057/9780230118652_11
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