Abstract
China has drastically increased investment in its international media with the goals of airing its views, enhancing the country’ s global influence, and showcasing its rise as a great power in a nonthreatening and nonconfrontational manner. As noted in previous chapters, media organizations such as China Central Television (CCTV), Xinhua News Agency, and People’s Daily have all received substantial financial support from the government in recent years for their ambitious global expansion. This chapter focuses on China’s efforts in international broadcasting.
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Note
Zhenzhi Guo, The History of Chinese and Foreign Broadcasting and Television (Shanghai: Fudan University Press, 2005), 243.
Xiaosong Tang, “The Development of China’s Public Diplomacy and System Building,” Contemporary International Relation 2 (2006): 42–46.
Zeng Jianhui, Melting the Ice, Building a Bridge and Breaking through (Beijing: Wuzhou Publishing House, 2006), 130.
Ke Guo, Wei Wang, and Cuiling Sang, “Globalizing the Local: How China’s English TV Media Influence the World?” Media Research, 4 (2004), at http://rirt.cuc.edu.cn/html/meijieyanjiu/2007/0612/262.html, accessed on January 7, 2009.
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Heping Jiang, “Window on China and the World CCTV-9,” in Promoting Peace and Prosperity in a Globalised World, Asia Media Summit, ed. Sucharita S. Eashwar (Publication with UNESCO collaboration/sponsorship: 2005), 173, at http://download.aibd.org.my/books/AMS_05_Promoting_Peace_and_Prosperity.pdf
For further discussions see John Jirik, “China’s New Media and the Case of CCTV-9,” in International News in the Twenty-first Century, ed. Chris Paterson and Annabelle Sreberny (Hants, UK: University of Luton Press, 2004), 127–141.
Brian Hocking “Rethinking the “New” Public Diplomacy,” in The New Public Diplomacy, ed. Jan Melissen (New York: Palgrave Macmillan, 2005), 39.
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© 2011 Jian Wang
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Zhang, X. (2011). China’s International Broadcasting: A Case Study of CCTV International. In: Wang, J. (eds) Soft Power in China. Palgrave Macmillan Series in Global Public Diplomacy. Palgrave Macmillan, New York. https://doi.org/10.1057/9780230116375_4
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DOI: https://doi.org/10.1057/9780230116375_4
Publisher Name: Palgrave Macmillan, New York
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