Abstract
“Soft power” is a relatively new concept in Chinese discourse. Drawn largely from the works of Joseph Nye,1 it has quickly caught on among China’ s policy circles.2 As the editor of the current volume points out in the introduction, “perhaps nowhere else has the idea of ‘soft power’ been as widely discussed, embraced and appropriated as in China.” The Chinese may find “soft power” naturally appealing because it is compatible with Chinese traditions going back to Sun Zi and Mencius, which emphasize the psychological and moral elements of power. The Chinese Communist Party has paid particular attention to these elements of its influence at home and abroad. Indeed, from “people’ s diplomacy (min-jian waijiao)” during the Mao Zedong era to President Hu Jintao’s call for “inspirational power (ganzhaoli)” of today, China’ s foreign policy has always had a strong public diplomacy component. That policy has included projecting favorable images of China to the world.
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© 2011 Jian Wang
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Wang, H. (2011). China’s Image Projection and Its Impact. In: Wang, J. (eds) Soft Power in China. Palgrave Macmillan Series in Global Public Diplomacy. Palgrave Macmillan, New York. https://doi.org/10.1057/9780230116375_3
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DOI: https://doi.org/10.1057/9780230116375_3
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-29137-3
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