Abstract
This chapter highlights the significance of marketing products and services to customers from the sustainability perspective using green technology. It argues for proper awareness in the practice of environmental marketing. Figure 6.1 captures the essence of this approach by linking three abstract concepts: green marketing, environmental justice, and industrial ecology.1 We explore the conceptual relationship between marketing and green marketing, and affirm that understanding sustainable/biodegradable/natural packaging hugely impacts sustainability practice. The past few decades have contributed substantially to increased consumer awareness of sustainable products and services.
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Notes
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© 2011 Nasrin R. Khalili
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Balasubramanian, S.K., Jain, G. (2011). Green Marketing: A Future Revolution. In: Practical Sustainability. Palgrave Macmillan, New York. https://doi.org/10.1057/9780230116368_6
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DOI: https://doi.org/10.1057/9780230116368_6
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