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Self-Image and Self-Naming: A Discursive and Social Analysis of Women’s Microenterprises in Senegal and Mali

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Gender Epistemologies in Africa

Abstract

Female entrepreneurship is not only an evocative metaphor of a genderized economic venture and a mantra in development discourses. It hinges on the long tradition of women’s economic activities traced back to earlier collective formations such as female members of rotating savings and credit associations (ROSCAs), Ekub in Ethiopia, Esusu in Nigeria, Susu in Ghana, chikola in Kenya, stockkvel in South Africa, ton-tine in Senegal, and Nietamusso in Mali (Lo 2005; 2007). Historically, West African women have been portrayed as small-scale and informal traders (Assie-Lumumba 1998; Summerfield and Aslanbeigui 1998), goddesses of the West African markets, and long-distance traders because of their legendary mobility and savvy trading skills. However, the current development agenda centered on female entrepreneurship is historically located, following structural changes and the influence of macroeconomic policies. The new configuration of female entrepreneurship in development programs and discourses responds to different imperatives, far from the long tradition of women traders and their indigenous practices. Strong claims are made about female entrepreneurship, its impacts on poverty alleviation, and women’s economic standing and empowerment in development narratives and discourses. These claims are specific to particular discourses embedded in shifting socioeconomic policies and practices (Republic of Mali PRSP 2002; Republic of Senegal PRSP 2003; Yunus 1997; World Bank 1996; Hulme and Mosley 1996).

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© 2011 Oyèrónkẹ́ Oyĕwùmí

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Lo, M.S. (2011). Self-Image and Self-Naming: A Discursive and Social Analysis of Women’s Microenterprises in Senegal and Mali. In: Oyĕwùmí, O. (eds) Gender Epistemologies in Africa. Palgrave Macmillan, New York. https://doi.org/10.1057/9780230116276_8

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