Abstract
The communicative processes that engage audiences are central to understanding media literacy. One of the defining qualities of media is that they alter the contexts of events in time and space. The literature about space and time is rich and complex, but this chapter is limited to a practical treatment of these concepts in relation to media and audiences. Audiences are receivers of specific conventional modes of communication intended for many people. In spite of producers’ intentions to program media to inform, entertain, or persuade, individuals are situated in time and space to experience, interpret, and understand meanings from their own diverse points of view.
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Notes
Robert C. Allen, “Audience-Oriented Criticism and Television,” Channels of Discourse, Reassembled, ed. Robert C. Allen (Chapel Hill: University of North Carolina Press, 1992), 101.
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Alex Kostogriz, “Teaching Literacy in Multicultural Classrooms: Towards a Pedagogy of ‘Thirdspace,’” paper presented at the Annual Conference of the Australian Association for Research in Education (Brisbane, December 1–5, 2002), 3, http://www.aare.edu.au/02pap/kos02346.htm.
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© 2010 Elliot Gaines
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Gaines, E. (2010). Audiences, Identity, and the Semiotics of Space. In: Media Literacy and Semiotics. Semiotics and Popular Culture. Palgrave Macmillan, New York. https://doi.org/10.1057/9780230115514_5
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DOI: https://doi.org/10.1057/9780230115514_5
Publisher Name: Palgrave Macmillan, New York
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