Abstract
Media have an enormous influence on what we know and believe in contemporary Western cultures and, increasingly, around the world. Media production and distribution are expensive, and media messages are constructed by individuals and teams of people with the intention of sending messages that influence public opinions and individual actions. It is therefore necessary for every individual and social group to be able to critically analyze and understand media.
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Notes
Richard L. Lanigan, “Television: The Semiotic Phenomenology of Communication and the Image,” Semiotics of the Media: State of the Art, Projects, and Perspectives, ed. Winfried Nöth (Berlin: Mouton de Gruyter, 1997), 381.
Hernando Rojas, Dhavan V. Shah, and Ronald J. Faber, “For The Good Of Others: Censorship and The Third-Person Effect,” International Journal of Public Opinion Research 8, no. 2 (Oxford Journals, 1996): 163–186. http://ijpor.oxfordjournals.org/cgi/content/abstract/8/2/163/.
Charles S. Peirce, Collected Papers of Charles Sanders Peirce, Vols. 1–6, eds. Charles Hartshorne and Paul Weiss, Vols. 7–8, ed. Arthur Burks (Cambridge, MA: Harvard University Press, 1931–1958)
James Liszka, A General Introduction to the Semeiotic of Charles Sanders Peirce (Bloomington: Indiana University Press, 1996), 99–104.
James Liszka, A General Introduction to the Semeiotic of Charles Sanders Peirce (Bloomington: Indiana University Press, 1996), 102–103.
Centers for Disease Control and Prevention, “Ignaz Philipp Semmelweis,” Emerging Infectious Diseases: The Cover 7, no. 2, The Department of Health and Human Services (March-April 2001). http://www.cdc.gov/NCIDOD/EID/vol7no2/cover.htm/
Kurt Vonnegut, A Man Without a Country, ed. Daniel Simon (New York: Seven Stories Press, 2005), 89–93.
Noam Chomsky, Hegemony or Survival: America’s Quest for Global Dominance (New York: Henry Holt, 2003), 5–6.
Marshall McLuhan, Understanding Media: The Extensions of Man (New York: McGraw-Hill, 1965).
Leah Vande Berg, Lawrence Wenner, and Bruce Gronbeck, Critical Approaches to Television (Boston: Houghton-Mifflin, 2004), 53.
John K. Sheriff, Charles Sanders Peirce’s Guess at the Riddle: Grounds for Human Significance (Bloomington and Indianapolis: Indiana University Press, 1994), 39.
See Neil Postman and Charles Weingartner, Teaching as a Subversive Activity (London: Penguin, 1976).
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© 2010 Elliot Gaines
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Gaines, E. (2010). Media Literacy and Semiotics. In: Media Literacy and Semiotics. Semiotics and Popular Culture. Palgrave Macmillan, New York. https://doi.org/10.1057/9780230115514_2
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DOI: https://doi.org/10.1057/9780230115514_2
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-0-230-10828-8
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