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This chapter covers the theoretical and methodological implications of the challenges that the study has raised against some mainstream theories in Communications. The main lesson is that we need to redefine our understanding of the role of the media in society, particularly their contribution to the life of a democracy. What threatens the quality of the contemporary democratic debate is neither an apparent inability by media professionals to fulfill their role of democratic watchdog nor the threat of a shrinking debate caused by the homog-enization of news and brought about by globalization nor the spin activities of political actors. The empirical investigation suggests that the scope of the media discourse and the variety of views within it, the fuel of an informed democratic debate, are not a product of an autonomous entity called “media.” While it is true that journalists and editors physically assemble the news product, their very sense of “what is news” and which sources should be allowed to “speak” within news stories are the result of a combination of influences that extend far beyond the newsroom. They cover the society in which the news organizations operate and reach further into the realm of international politics.
KeywordsPolitical Actor Media Coverage Political Communication News Story Political Elite
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