Network Market

Abstract

Part II of the book presents the analysis of the digital discourse at the intersection of network technology and the new, post-Fordist capitalism. Over the course of four chapters, it presents the central narratives of the digital discourse and underscores how these constitute a new “spirit of networks.” As the market, work, production, and the human become integrated into network technology, so are their essences transformed. The next four chapters analyze the digital discourse on the network market, network work, network production, and the network human.