Conclusion: Shortening the Learning Curve—Steps to Perfecting a Diversity Marketing Program

  • Leonard E. BurnettJr.
  • Andrea Hoffman

Abstract

In February 2008 New York Times article, Stuart Elliot wrote, “The Interpublic venture, which is to be announced on Friday, is indicative of the intensifying interest on Madison Avenue in minority consumers.”1 When Madison Avenue acknowledges the merit and relevance of a trend, marketers and industry experts everywhere respond accordingly.

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Copyright information

© Leonard E. Burnett, Jr. and Andrea Hoffman 2010

Authors and Affiliations

  • Leonard E. BurnettJr.
  • Andrea Hoffman

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