Insights, Trends, and 360-Degree Marketing

Abstract

AAAs are, in general, an information-driven group. But like all consumers, they get their information from a variety of sources—and they access this in form at ion in ways and at speeds that were unheard of just a few years ago. Whereas once a listener might have tuned into a favorite local radio station to catch its hourly news broadcast, today’s formats and technologies—including talk and satellite radio—provide a wider range of choices. A decade ago most of us read our hometown daily newspapers after we’d retrieved them from the front stoop where the paperboy had tossed them; today we can—and do—access nearly every newspaper in the world from our laptops and Blackberries.