Abstract
In this chapter I focus on the aftermath of wedding consumption. By and large, the later ramifications of any consumer behaviour remain an oversight in the literature, as few sociologists trek beyond the actual moment of consumption and few marketeers care about the consumer once she or he has consumed. And yet the effects and affects of consuming for a wedding exert a strong, continuing influence over the bride and groom long after the curtain has drawn on their own big day. This chapter therefore explores how the wedding and its associated consumption are evaluated in hindsight. In doing so, I argue that the wedding aftermath is a period of highly reflexive mentalistic exercise in which a Romantic ethic still appears to have some relevance. Yet, as we shall see, in no sense are such post-consumption experiences dislocated from commercial pressure, social structure and the dynamics of interpersonal relationships.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Copyright information
© 2003 Sharon Boden
About this chapter
Cite this chapter
Boden, S. (2003). A Never Ending Story? The Aftermath of Wedding Consumption. In: Consumerism, Romance and the Wedding Experience. Palgrave Macmillan, London. https://doi.org/10.1057/9780230005648_6
Download citation
DOI: https://doi.org/10.1057/9780230005648_6
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-50929-4
Online ISBN: 978-0-230-00564-8
eBook Packages: Palgrave Social & Cultural Studies CollectionSocial Sciences (R0)