Abstract
Semiotic analysis consists essentially of a handful of notions and analytical tools, which allow anyone to examine all kinds of signifying constructs, from words to bodily postures and smiles. This chapter goes through the main ideas that make up the discipline of semiotics, as autonomous from all other disciplines. It starts with examining the “meaning of meaning,” and given that semiotics is, in a fundamental sense, the science of “meaning,” this is critical point of departure. There are two main types of meaning that semioticians have identified as interactive in all kinds of representations—denotative (initial referential meaning) and connotative (historical accumulations of meaning). It then introduces and illustrates the three basic sign structures that govern all human signifying systems—icons, indexes, and symbols. Icons are signs that refer to something via resemblance; indexes are signs that refer to something in terms of their relative existence; and symbols are signs that refer to things by convention. The chapter ends by introducing the notions of structure and codes, both of which are central to contemporary semiotics analysis.
The whole visible universe is but a storehouse of images and signs to which the imagination will give a relative place and value; it is a sort of pasture which the imagination must digest and transform.
—Charles Baudelaire (1821–67)
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Notes
- 1.
C. K. Ogden and I. A. Richards, The meaning of meaning (London: Routledge and Kegan Paul, 1923).
- 2.
C. E. Osgood, G. J. Suci, and P. H. Tannenbaum, The measurement of meaning (Urbana: University of Illinois Press, 1957).
- 3.
Leonard Bloomfield, Language (New York: Holt, Rinehart, and Winston, 1933).
- 4.
Thomas A. Sebeok, Signs (Toronto: University of Toronto Press, 1994).
- 5.
See D. Schmandt-Besserat, “The earliest precursor of writing,” Scientific American 238 (1978): 50–9.
- 6.
David McNeill, Hand and mind: What gestures reveal about thought (Chicago: University of Chicago Press, 1992). In his follow-up book, Gesture & thought (Chicago: University of Chicago Press, 2005), McNeill argues convincingly that gesturing is not a mere accessory to speech, but rather often a source of speech and thought.
- 7.
Cited in Time, November 28, 1949, p. 16.
- 8.
Antonio Nicaso and Lee Lamothe, Angels, mobsters & narco-terrorists: The rising menace of global criminal empires (Mississauga: John Wiley Canada, 2005), 140.
- 9.
From Marcel Danesi, Signs of crime: Introducing forensic semiotics (Berlin: Mouton de Gruyter, 2013).
- 10.
The interested reader can find a detailed treatment of the history of brand naming in Marcel Danesi , Brands (London: Routledge, 2006).
- 11.
B. W. Pelham, M. C. Mirenberg, and J. T. Jones, “Why Susie sells seashells by the seashore: Implicit egotism and major life decisions,” Journal of Personality and Social Psychology 82 (2002): 469–87.
- 12.
E. L. Abel, and M. L. Kruger, “Athletes, doctors, and lawyers with first names beginning with ‘D’ die sooner,” Death Studies 34 (2012): 71–81.
- 13.
Cited in R. E. Silverman and J. Light, “Dr. Chopp, meet congressman Weiner: What’s in a name?” The Wall Street Journal (2011): http://online.wsj.com/article.
Bibliography
Abel, E.L., and M.L. Kruger. 2012. Athletes, doctors, and lawyers with first names beginning with ‘D’ die sooner. Death Studies 34: 71–81.
Bloomfield, Leonard. 1933. Language. New York: Holt, Rinehart, and Winston.
Danesi, Marcel. 2006. Brands. London: Routledge.
———. 2013. Signs of crime: Introducing forensic semiotics. Berlin: Mouton de Gruyter.
McNeill, David. 1992. Hand and mind: What gestures reveal about thought. Chicago: University of Chicago Press.
———. 2005. Gesture & thought. Chicago: University of Chicago Press.
Nicaso, Antonio, and Lee Lamothe. 2005. Angels, mobsters & narco-terrorists: The rising menace of global criminal empires. Mississauga: John Wiley Canada.
Ogden, C.K., and I.A. Richards. 1923. The meaning of meaning. London: Routledge and Kegan Paul.
Osgood, C.E., G.J. Suci, and P.H. Tannenbaum. 1957. The measurement of meaning. Urbana: University of Illinois Press.
Pelham, B.W., M.C. Mirenberg, and J.T. Jones. 2002. Why Susie sells seashells by the seashore: Implicit egotism and major life decisions. Journal of Personality and Social Psychology 82: 469–487.
Schmandt-Besserat, D. 1978. The earliest precursor of writing. Scientific American 238: 50–59.
Sebeok, Thomas A. 1994. Signs. Toronto: University of Toronto Press.
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Danesi, M. (2018). What Does It Mean?: How Humans Represent the World. In: Of Cigarettes, High Heels, and Other Interesting Things. Palgrave Macmillan, New York. https://doi.org/10.1057/978-1-349-95348-6_2
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