Abstract
The balanced scorecard (BSC) has become a popular concept for performance measurement. It focuses attention of management on only a few performance measures and bridges different functional areas as it includes both financial and non-financial measures. However, doubts frequently arise regarding the quality of the BSCs developed as well as the quality of the process in which this development takes place. This article describes a case study in which system dynamics (SD) modelling and simulation was used to overcome both kinds of problems. In a two-stage modelling process (qualitative causal loop diagramming followed by quantitative simulation), a BSC was developed for management of one organizational unit of a leading Dutch insurer. This research illustrates how, through their involvement in this development process, management came to understand that seemingly contradictory goals such as customer satisfaction, employee satisfaction and employee productivity were, in fact, better seen as mutually reinforcing. Also, analysis of the SD model showed how, contrary to ex ante management intuition, performance would first have to drop further before significant improvements could be realized. Finally, the quantitative modelling process also helped to evaluate several improvement initiatives that were under consideration at the time, proving some of them to have unclear benefits, others to be very promising indeed.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Johnson HT and Kaplan RS (1986). Relevance Lost: The Rise and Fall of Management Accounting. Boston: Harvard Business School Press.
Kaplan RS and Norton DP (1992). The balanced scorecard: measures that drive performance. Harvard Business Review 70: 71–79.
Kaplan RS and Norton DP (1996). The Balanced Scorecard: Translating Strategy into Action. Boston: Harvard Business School Press.
Kaplan RS and Norton DP (2001). Leading change with the balanced scorecard. Financial Executive 17: 64–66.
Dinesh D and Palmer E (1998). Management by objectives and the Balanced Scorecard: will Rome fall again? Management Decision 36: 363–369.
Neely A, Gregory M and Platts K (1995). Performance measurement system design: a literature review and research agenda. International Journal of Operations and Production Management 14: 80–116.
Bourne M et al. (2000). Designing, implementing and updating performance measurement systems. International Journal of Operations and Production Management 20: 754–771.
Martinsons M, Davison R and Tse D (1999). The balanced scorecard: a foundation for the strategic management of information systems. Decision Support Systems 25: 71–88.
Hill T (1989). Manufacturing Strategy. The Strategic Management of the Manufacturing Function. London: Macmillan.
Ackoff RL (1981). Creating the Corporate Future. Plan or be Planned for. Chichester: Wiley.
Forrester JW (1992). Policies, decisions and information sources for modelling. European Journal of Operational Research 59: 42–63.
Kaplan RS and Norton DP (2000). Having trouble with your strategy? Then map it. Harvard Business Review 78(5): 167–178.
Kaplan RS and Norton DP (2004). Strategy Maps. Converting Intangible Assets into Tangible Outcomes. Boston: Harvard Business School Press.
Senge P (1990). The Fifth Discipline. The Art and Practice of the Learning Organisation. New York: Doubleday Currency.
Vennix JAM (1996). Group Model Building. Facilitating Team Learning Using System Dynamics. Chichester: Wiley.
Sterman JS (2000). Business Dynamics. Systems Thinking and Modelling for a Complex World. New York: McGraw-Hill.
Haas M de (2000). Strategic Dialogue: In Search of Goal Coherence. PhD thesis, Eindhoven University of Technology.
Neely A (1998). Measuring Business Performance. London: Profile Books.
Hepworth P (1998). Weighing it up—a literature review for the balanced scorecard. Journal of Management Development 17: 559–563.
Malmi T (2001). Balanced scorecards in Finnish companies: a research note. Management Accounting Research 12: 207–220.
Wisniewski M and Dickson A (2001). Measuring performance in Dumfries and Galloway Constabulary with the balanced scorecard. Journal of the Operational Research Society 52: 1057–1066.
Newing R (1994). Benefits of a balanced scorecard. Accountancy 114: 52–53.
Nørreklit H (2000). The balance on the balanced scorecard—a critical analysis of some of its assumptions. Management Accounting Research 11: 65–88.
Flapper SD, Fortuin L and Stoop PPM (1996). Towards consistent performance management systems. International Journal of Operations and Production Management 16(7): 27–37.
Kleijnen JPC and Smits MT (2003). Performance metrics in supply chain management. Journal of the Operational Research Society 54: 507–514.
Mooraj S, Oyon D and Hostettler D (1999). The balanced scorecard: a necessary good or an unnecessary evil. European Management Journal 17: 481–491.
Hudson M, Smart A and Bourne M (2001). Theory and practice in SME performance measurement systems. International Journal of Operations and Production Management 21: 1096–1115.
Tan KH, Platts K and Noble J (2004). Building performance through in-process measurement: toward an ‘indicative’ scorecard for business excellence. International Journal of Productivity and Performance Management 53(3): 233–244.
Lane DC (1992). Modelling as learning: a consultancy methodology for enhancing learning in management teams. European Journal of Operational Research 59: 64–84.
Winch GW (1993). Consensus building in the planning process: benefits from a ‘hard’ modelling approach. System Dynamics Review 9: 287–300.
Akkermans HA (2001). Renga: a systems approach to facilitating inter-organisational network development. System Dynamics Review 17: 179–194.
Rosenhead J (ed) (1989). Rational Analysis for a Problematic World: Problem Structuring Methods for Complexity, Uncertainty and Conflict. Chichester: Wiley.
Pidd M (1996). Tools for Thinking. Modelling in Management Science. Chichester: Wiley.
Eden C (1989). Using cognitive mapping for strategic options development and analysis (SODA). In: Rosenhead (ed). Rational Analysis for a Problematic World. Chichester, UK: Wiley, pp 21–42.
Checkland P (1981). Systems Thinking, Systems Practice. Chichester: Wiley.
Eden C (1994). Cognitive mapping and problem structuring for system dynamics model building. System Dynamics Review 10: 257–276.
Eden C, Wiliams T, Ackermann F and Howick S (2000). On the nature of disruption and delay (D&D) in major projects. Journal of the Operational Research Society 51: 291–300.
Howick S (2003). Using system dynamics to analyse disruption and delay in complex projects for litigation: can the modelling purposes be met? Journal of the Operational Research Society 54(3): 222–229.
Santos SP, Belton V and Howick S (2002). Adding value to performance measurement by using system dynamics and multicriteria analysis. International Journal of Operations and Production Management 22(11): 1246–1272.
Warren K (2002). Competitive Strategy Dynamics. Chichester: Wiley.
Warren K (2003). The Critical Path. Building Strategic Performance Through Time. London: Vola Press.
Wernerfelt B (1984). A resource-based view of the firm. Strategic Management Journal 5(2): 171–180.
Dierickx I and Cool K (1989). Asset stock accumulation and sustainability of competitive advantage. Management Science 35(12): 1504–1511.
Flood RL and Jackson MC (1991). Creative Problem Solving: Total Systems Intervention. Chichester: Wiley.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Copyright information
© 2018 The Author(s)
About this chapter
Cite this chapter
Akkermans, H.A., van Oorschot, K.E. (2018). Relevance Assumed: A Case Study of Balanced Scorecard Development Using System Dynamics. In: Kunc, M. (eds) System Dynamics. OR Essentials. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-95257-1_4
Download citation
DOI: https://doi.org/10.1057/978-1-349-95257-1_4
Published:
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-95256-4
Online ISBN: 978-1-349-95257-1
eBook Packages: Business and ManagementBusiness and Management (R0)