Abstract
This chapter examines the relationship between media and corporate social responsibility by highlighting three journalism initiatives by major media companies, to combat human trafficking. These initiatives are varied in their approaches and demonstrate a willingness by corporate giants to invest in the targeted reporting of human rights abuses. The three media giants that inform the case studies are CNN (The Freedom Project), MTV (MTV EXIT) and The Guardian’s commitment to reporting trafficking through its modern day slavery focus. Each of the case studies has produced positive outcomes, by using journalism and storytelling in creative ways.
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Downman, S., Ubayasiri, K. (2017). Media, Human Rights and Corporate Social Responsibility. In: Journalism for Social Change in Asia. Palgrave Studies in Communication for Social Change. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-95179-6_9
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DOI: https://doi.org/10.1057/978-1-349-95179-6_9
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