Challenges and Opportunities in Using Facebook to Build a Community for Students at a UK University

  • Nick Pearce
  • Sarah Learmonth


In this chapter we review how UK higher education institutions (HEIs) are using Facebook as a platform for engagement with students. The development of a Facebook presence for a foundation centre is discussed together with a quantitative and qualitative study of student engagement with the site.


Social Media Social Media Platform Virtual Learning Environment Prospective Student Current Student 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© The Author(s) 2016

Authors and Affiliations

  • Nick Pearce
    • 1
  • Sarah Learmonth
    • 2
  1. 1.Foundation CentreUniversity of DurhamDurhamUK
  2. 2.Institute of CriminologyUniversity of CambridgeCambridgeUK

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