Advertisement

Challenges and Opportunities in Using Facebook to Build a Community for Students at a UK University

  • Nick Pearce
  • Sarah Learmonth
Chapter

Abstract

In this chapter we review how UK higher education institutions (HEIs) are using Facebook as a platform for engagement with students. The development of a Facebook presence for a foundation centre is discussed together with a quantitative and qualitative study of student engagement with the site.

Keywords

Social Media Social Media Platform Virtual Learning Environment Prospective Student Current Student 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. Allen, M. (2012). An education in Facebook. Digital Culture & Education, 4 (3), 213–225.Google Scholar
  2. Albrechtslund, A. (2008). Online social networking as participatory surveillance. First Monday 13(3).Google Scholar
  3. Barnes, N. G., & Mattson, E. (2009). Social media and college admissions: The first longitudinal study. Center for Marketing Research. Dartmouth.Google Scholar
  4. Boyd, d., & Ellison, N. B. (2008). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 210–230.CrossRefGoogle Scholar
  5. Constantinides, E., & Zinck Stagno, M. (2012). Higher education marketing: A study on the impact of social media on study selection and university choice. International Journal of Technology and Education Marketing, 2(1), 41–58.CrossRefGoogle Scholar
  6. Davis III, C. H., Deil-Amen, R., Rios-Aguilar, C., & Gonzalez Canche, M. S. (2012). Social media in higher education: A literature review and research directions. Available at http://www.academia.edu/1220569/Social_Media_in_Higher_Education_A_Literature_Review_and_Research_Directions
  7. Duggan, M., & Brenner, J. (2013). The demographics of social media users, 2012 (Vol. 14). Washington, DC: Pew Research Center’s Internet & American Life Project.Google Scholar
  8. Grimmelmann, J. (2009). Facebook and the social dynamics of privacy. Iowa Law Review, 95(4).Google Scholar
  9. Hayes, T. J., Ruschman, D., & Walker, M. M. (2009). Social networking as an admission tool: A case study in success. Journal of Marketing for Higher Education, 19(2), 109–124.CrossRefGoogle Scholar
  10. JISC. (2011). Facing up to Facebook: A guide for FE and HE. Strathclyde, JISClegal.Google Scholar
  11. Kelly, B. (2014). Facebook usage for Russell Group universities. UK Web Focus: Innovation and best practices for the Web http://ukwebfocus.wordpress.com/category/social-networking/facebook/. Accessed 27 October 2014.
  12. Kent, M., & Leaver, T. (Eds.). (2014). An education in Facebook?: Higher education and the world’s largest social network. New York: Routledge.Google Scholar
  13. Madge, C., Meek, J., Wellens, J., & Hooley, T. (2009). Facebook, social integration and informal learning at university: “It is more for socialising and talking to friends about work than for actually doing work”. Learning, Media and Technology, 34(2), 141–155.CrossRefGoogle Scholar
  14. McLoughlin, C., & Lee, M. J. (2014). Beyond friending: Psychosocial engagement on Facebook and its implications for academic success. In M. Kent & T. Leaver (Eds.), An education in Facebook?: Higher education and the world’s largest social network. New York: Routledge.Google Scholar
  15. Parry, M. (2011). Harvard researchers accused of breaching students’ privacy. The Chronicle of Higher Education. Available at http://chronicle.com/article/Harvards-Privacy-Meltdown/128166/
  16. Pearce, N. (2010). Facebook pages in HE. Digital Scholar http://digitalscholar.wordpress.com/2010/08/27/facebook-pages-in-he/. Accessed 27 October 2014.
  17. Rainie, L., Smith, A., & Duggan, M. (2013). Coming and going on Facebook: Pew Internet Project. Available at http://www.pewinternet.org/2013/02/05/coming-and-going-on-facebook/
  18. Stirling, E. (2014). “We use Facebook chat in lectures of course!”: Exploring the use of a Facebook group by first-year undergraduate students for social and academic support. In M. Kent & T. Leaver (Eds.), An education in Facebook?: Higher education and the world’s largest social network. London: Routledge.Google Scholar
  19. Thelwall, M. (2008). Bibliometrics to webometrics. Journal of Information Science, 34(4), 605–621.CrossRefGoogle Scholar
  20. Wandel, T. (2008). Colleges and universities want to be your friend: Communicating via online social networking. Planning for Higher Education, 37(1), 35–48.Google Scholar
  21. Zimmer, M. (2010). “But the data is already public”: On the ethics of research in Facebook. Ethics and Information Technology, 12(4), 313–325.CrossRefGoogle Scholar

Copyright information

© The Author(s) 2016

Authors and Affiliations

  • Nick Pearce
    • 1
  • Sarah Learmonth
    • 2
  1. 1.Foundation CentreUniversity of DurhamDurhamUK
  2. 2.Institute of CriminologyUniversity of CambridgeCambridgeUK

Personalised recommendations