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Do Spanish-Language Broadcast Media Serve a Changing America?

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The Communication Crisis in America, And How to Fix It

Abstract

Even in the age of Internet-based communications and social media flows, traditional broadcast radio and television stations are crucial outlets for a well-informed citizenry. For primarily Spanish-speaking populations, media broadcasting in that language should not only serve as vehicles for audience entertainment, advertiser sales, and owner profits. These media are indispensable for promoting the engagement and active participation of the active, dynamic, and ever-growing Latino citizenry in their communities, government affairs, and democracy as a whole. However, few Spanish-language media outlets offer news or even factual commentaries on issues relevant to their audiences. Instead, these outlets often focus on entertainment and paid promotions.

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Subervi, F. (2016). Do Spanish-Language Broadcast Media Serve a Changing America?. In: Lloyd, M., Friedland, L. (eds) The Communication Crisis in America, And How to Fix It. Palgrave Macmillan, New York. https://doi.org/10.1057/978-1-349-94925-0_7

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