Abstract
This chapter outlines the three communication goals that governing leaders should target in order to promote their responsiveness—communicate they are listening to the public, communicate respectful acknowledgement of public concerns and criticism, and communicate an emotional bond between them and the public. It will examine how effectively US President Barack Obama and New Zealand Prime Minister John Key used such communication during their first terms in political office against the Contemporary Governing Leaders’ Communication Model to better understand if and how these qualities were being promoted effectively by contemporary governing leaders, while simultaneously illustrating this part of the Contemporary Governing Leaders’ Communication Model in practice.
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Elder, E. (2016). Responsiveness. In: Marketing Leadership in Government. Palgrave Studies in Political Marketing and Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-94919-9_2
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