Abstract
The global apparel industry has faced anti-consumption from consumers, activist groups, and media since the Rana Plaza collapse. Increasing awareness of societal/environmental impacts, and the lack of transparency within the fashion industry has caused consumers to “vote” with their purchase, making more informed purchasing decisions, and, at times, rejecting products based on companies’ practices and reputations. Slow fashion counters the trend of disposable fast fashion by slowing down production and consumption to a sustainable pace. Business owners incorporating the values of slow fashion often possess strong anti-consumption values themselves. Patagonia is a notable example in the fashion industry, exhibiting anti-consumption values in its strategies, transparent supply chain practices, and B-Corp certification.
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Lee, M.S.W., Seifert, M., Cherrier, H. (2017). Anti-consumption and Governance in the Global Fashion Industry: Transparency is Key. In: Hira, A., Benson-Rea, M. (eds) Governing Corporate Social Responsibility in the Apparel Industry after Rana Plaza . Palgrave Macmillan, New York. https://doi.org/10.1057/978-1-137-60179-7_5
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