Abstract
Luxury brands used to sell themselves. High-quality materials, skilled craftsmanship, and unsurpassed aesthetic beauty made luxury products the only option for people with the means to buy them. Professionals of a certain generation were expected to have a Burberry trench coat in their work wardrobe. Young men made their intentions known by investing in a Cartier engagement ring. Executives bought the Mercedes after earning the promotion.
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Amatulli, C., Costabile, M., De Angelis, M., Guido, G. (2017). Introduction: Sustainability in Luxury Branding. In: Sustainable Luxury Brands. Palgrave Advances in Luxury. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-60159-9_1
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DOI: https://doi.org/10.1057/978-1-137-60159-9_1
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