“Yugo-vintage?”—Preserving and Creating Memory Through Clothing

  • Mitja Velikonja


Pioneer uniforms in music videos. Partisan apparel on concert stages. Tito on teenagers’ T-shirts. Protesters wrapped in socialist banners. A red five-pointed star on a wide brim cowboy hat. A military medic bag over a hipster’s shoulder. Performers in popular entertainment shows dressed in old construction worker blue overalls. Newly sewn “Triglavka” partisan caps at state celebrations. Slovenia in 1975? No, in 2013 and a frequently recurring phenomena from contemporary Slovene clothing culture that are, in various ways and in different circumstances, related to socialist Yugoslavia. The study falls under research on post-socialist nostalgia in its both, sentimental and emancipatory aspect, and global retro aesthetics.


Music Video Political Signifier Clothing Style Fashion Trend Nationalist Ideology 
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Copyright information

© The Editor(s) (if applicable) and The Author(s) 2016

Authors and Affiliations

  • Mitja Velikonja
    • 1
  1. 1.Department of Cultural Studies, Faculty of social sciencesUniversity of LjubljanaLjubljanaSlovenia

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