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“Yugo-vintage?”—Preserving and Creating Memory Through Clothing

  • Mitja Velikonja
Chapter

Abstract

Pioneer uniforms in music videos. Partisan apparel on concert stages. Tito on teenagers’ T-shirts. Protesters wrapped in socialist banners. A red five-pointed star on a wide brim cowboy hat. A military medic bag over a hipster’s shoulder. Performers in popular entertainment shows dressed in old construction worker blue overalls. Newly sewn “Triglavka” partisan caps at state celebrations. Slovenia in 1975? No, in 2013 and a frequently recurring phenomena from contemporary Slovene clothing culture that are, in various ways and in different circumstances, related to socialist Yugoslavia. The study falls under research on post-socialist nostalgia in its both, sentimental and emancipatory aspect, and global retro aesthetics.

Keywords

Music Video Political Signifier Clothing Style Fashion Trend Nationalist Ideology 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© The Editor(s) (if applicable) and The Author(s) 2016

Authors and Affiliations

  • Mitja Velikonja
    • 1
  1. 1.Department of Cultural Studies, Faculty of social sciencesUniversity of LjubljanaLjubljanaSlovenia

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