Emotional Promises

  • Toby Malone
  • Chris Jackman


This chapter considers how promotional materials and public events may both allude to and replicate the synergic, playful experience audience members can expect from the production proper. While the Handspring puppet of Joey doubtlessly refers public audiences back to its onstage context, its performance does not depend upon the stage production for intelligibility. We thereby classify the enlivened Joey puppet as an avatar, being both an autonomous performance adapted from the War Horse body of work, and a literal incarnation of that work in the world at large.


War Horse Avatar Arts marketing Autonomy Synecdoche 


  1. Millar, Mervyn. Personal Interview (Jackman and Malone via Skype). 2 July 2015 (2015).Google Scholar

Copyright information

© The Editor(s) (if applicable) and The Author(s) 2016

Authors and Affiliations

  • Toby Malone
    • 1
  • Chris Jackman
    • 2
  1. 1.University of WaterlooWaterlooCanada
  2. 2.Centennial CollegeTorontoCanada

Personalised recommendations