Abstract
“Weibo as a public diplomacy tool”, borrows the “three-dimension framework” from Bjola and Jiang (in: Bjola and Holmes (eds) Digital diplomacy: theory and practice, Routledge, New York, 2015), discusses each dimension in relation to the empirical data in previous chapters.
References
Amt, A (2013). 17. Bericht der bundesregierung—auswärtige kultur—und bildungspolitik. Retrieved 03/06, 2014, from https://www.auswaertigesamt.de/cae/servlet/contentblob/670488/publicationFile/189745/AKBP-Bericht_2012-2013.pdf.
Bjola, C., & Jiang, L. (2015). Social media and public diplomacy, in Bjola & Holmes (Eds.), Digital diplomacy: Theory and practice. Routledge: New York.
Bjola, C., & Jiang, L. (2015). Social media and public diplomacy in Bjola & Holmes (Eds.), Digital diplomacy: Theory and practice. pp. 71–87. London: Routledge.
Brussels. (2014). Answers to the questionnaire “social media use in public diplomacy” by the mission in Brussels. Survey results “social media use in public diplomacy”.
Cull, N. J. (2009). Public diplomacy: Lessons from the past. CPD perspectives on public diplomacy, paper 2. Los Angeles, CA: USC Center on Public Diplomacy.
Cull, N. (2012). The long road to public diplomacy 2.0: The internet in U.S. Public diplomacy. Paper presented at the workshop International Relationships in the Information Age, April 1, 2012, International Studies Association.
Dhaka. (2014). Answers to the questionnaire “social media use in public diplomacy” by the mission in Dhaka. Survey results “social media use in public diplomacy”.
Fitzpatrick, K. (2007). Advancing the new public diplomacy: A public relations perspective. The Hague Journal of Diplomacy, 2(3), 187–211.
Fowler, F. J. (2009). Survey research methods. London: Sage Publications.
Gilboa, E. (2000). Mass communication and diplomacy: A theoretical framework. Communication Theory, 10, 275–309.
Gilboa, E. (2008). Searching for a theory of public diplomacy. Annals of the American Academy of Political and Social Science, 616, 55–77.
Grunig, J. E., & Huang, Y.-H. (2000). From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies, and relationship outcomes. In J. A. Ledingham & S. D. Bruning (Eds.), Public relations as relationship management: A relational approach to the study and practice of public relations (pp. 23–53). Mahwah, NJ: Erlbaum.
Hanoi. (2014). Answers to the questionnaire “social media use in public diplomacy” by the mission in Hanoi. Survey results “social media use in public diplomacy”.
Hocking, B. (2005). Rethinking the ‘New’ public diplomacy. In J. Melissen (Ed.), The new public diplomacy: soft power in international relations(pp. 28–43). Basinstoke: Palgrave Macmillan.
Hon, L. C., & Grunig, J. E. (1999). Guidelines for measuring relationships in public relations. Gainesville, FL: Institute for PR. Retrieved from http://www.instituteforprorg/research_single/guidelines_measuring_relationships..
Istanbul. (2014). Answers to the questionnaire “social media use in public diplomacy” by the mission in Istanbul. Survey results “social media use in public diplomacy”.
Karaev, Z. (2005). Water diplomacy in Central Asia. MiERIA, 9(1), 63–69.
Kent, M. L., & Taylor, M. (1998). Building dialogic relationships through the world wide web. Public Relations Review, 24(3), 321–334.
Ki, E. J., & Hon, L. C. (2007). Testing the linkages among the organization–public relationship and attitude and behavioral intentions. Journal of Public Relations Research, 19(1), 1–23.
Kiev. (2014). Answers to the questionnaire “social media use in public diplomacy” by the mission in Kiev. Survey results “social media use in public diplomacy”.
Lancaster, C. (2007). Foreign aid: Diplomacy, development, domestic politics. Chicago, IL: University of Chicago Press.
Ledingham (2003). Explicating relationship management as a general theory of public relations. Public Relations Research, 15, 181–198.
L’Etang, J. (1998). State propaganda and bureaucratic intelligence: The creation of public relations in 20th century Britain. Public Relations Review, 24, 413–441.
L’Etang, J. (2009). Public relations and diplomacy in a globalized world: An issue of public communication. American Behavioral Scientist, 53(4), 607–626.
L’Etang. (2008). L’Etang, J., & Pieczka, M. (Eds.). (2006). Public relations: Critical debates and contemporary practice. Mahwah, NJ: Lawrence Erlbaum Associates, Inc., Publishers.
Manheim, J. (1994). Strategic public diplomacy and American foreign policy: The evolution of influence. New York: Oxford University Press.
Marks, L. (1967). A blueprint for a digital schoolhouse, address to NAEB, Denver, 8 November 1967. Lyndon B. Johnson Library, Leonard Marks papers, box 21.
Marks, L. (1968, March). Speech as reprinted in USIA World (Vol. 1 No. 10).
Mexico City. (2014). Answers to the questionnaire “social media use in public diplomacy” by the mission in Mexico City. Survey results “social media use in public diplomacy”.
Molleda, J. C. (2011). Global political public relations, public diplomacy, and corporate foreign policy. In S. Kiousis & J. Strömbäck (Eds.), Political public relations: Principles and applications (pp. 274–292). New York: Routledge.
Nye, J. (2005, December 29). On the Rise and Fall of American Soft Power. New Perspective Quarterly, 22(3).
Nye, J. S. (2008). Public diplomacy and soft power. Annals of the American Academy of Political and Social Science, 616, 94–109.
Renken, W. (2014). Social media use in public diplomacy: A case study of the German missions’ Facebook use. Msc thesis in Strategic Public Relations jointly delievered by the University of Stirling, Lund University.
Rio de Janeiro. (2014). Answers to the questionnaire “social media use in public diplomacy” by the mission in Rio de Janeiro. Survey results “social media use in public diplomacy”.
Schneider, C. (2003). Diplomacy that works: “Best practices” in cultural diplomacy. Washington, DC: Center for Arts and Culture, Georgetown University. Retrieved from http://ccges.apps01.yorku.ca/oldsite/IMG/pdf/03_Schneider.pdf.
Seib, P. (2012). Real-time diplomacy: Politics and power in the social media era.Berlin: Springer.
Signitzer, B. H., & Coombs, T. (1992). Public relations and public diplomacy: Conceptual convergences. Public Relations Review, 18(2), 137–147.
Signitzer, B., & Wasmer, C. (2006). Public diplomacy: A specific governmental public relations function. In C. Botan & V. Hazleton (Eds.), Public relations theory II (pp. 435–464). Mahwah, NJ: Lawrence Erlbaum.
Snow, N. (2008). International exchanges and the U.S. image. Annals of the American Academy of Political and Social Science, 616, 198–221.
Stein, J. (Ed.). (2011). Diplomacy in the digital age: Essays in honour of ambassador Allan Gotlied.Canada: McClelland & Stewart.
Stockholm. (2014). Answers to the questionnaire “social media use in public diplomacy” by the mission in Stockholm. Survey results “social media use in public diplomacy”.
Walz, A. (2014, April 8). Personal communication.
Wang, J. (2006). Managing national reputation and international relations in the global era: Public diplomacy revisited. Public Relations Review, 32, 91–96.
Warsaw. (2014). Answers to the questionnaire “social media use in public diplomacy” by the mission in Warsaw.Survey Results “Social edia use in public diplomacy”.
Waters, R. D. (2009). Measuring stewardship in public relations: A test exploring impact on the fundraising relationship. Public Relations Review, 35(2), 113–119.
Waters. (2011). Squawking, tweeting, cooing, and hooting: Analyzing the communication patterns of government agencies on Twitter. Journal of Public Affairs, 11(4).
Wise, K. (2009). Public relations and health diplomacy. Public Relations Review, 35, 127–129.
Xifra, J. (2009). “Building sport countries” overseas identity and reputation: A case study of public paradiplomacy. American Behavioral Scientist, 53(4), 504–515.
Yun, S. (2006). Toward public relations theory-based study of public diplomacy: Testing the applicability of the excellence study. Journal of Public Relations Research, 18(4), 287–312.
Zhang, J., & Swartz, B. C. (2009). Toward a model of NGO media diplomacy in the internet age: Case study of Washington profile. Public Relations Review, 35(1), 47–55.
Author information
Authors and Affiliations
Corresponding author
Copyright information
© 2017 The Author(s)
About this chapter
Cite this chapter
Jiang, Y. (2017). Weibo as a Public Diplomacy Platform. In: Social Media and e-Diplomacy in China. Palgrave Pivot, New York. https://doi.org/10.1057/978-1-137-59358-0_6
Download citation
DOI: https://doi.org/10.1057/978-1-137-59358-0_6
Published:
Publisher Name: Palgrave Pivot, New York
Print ISBN: 978-1-137-59664-2
Online ISBN: 978-1-137-59358-0
eBook Packages: Literature, Cultural and Media StudiesLiterature, Cultural and Media Studies (R0)