Skip to main content

Weibo as a Public Diplomacy Platform

  • Chapter
  • First Online:
Social Media and e-Diplomacy in China
  • 742 Accesses

Abstract

“Weibo as a public diplomacy tool”, borrows the “three-dimension framework” from Bjola and Jiang (in: Bjola and Holmes (eds) Digital diplomacy: theory and practice, Routledge, New York, 2015), discusses each dimension in relation to the empirical data in previous chapters.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Institutional subscriptions

References

  • Amt, A (2013). 17. Bericht der bundesregierung—auswärtige kultur—und bildungspolitik. Retrieved 03/06, 2014, from https://www.auswaertigesamt.de/cae/servlet/contentblob/670488/publicationFile/189745/AKBP-Bericht_2012-2013.pdf.

  • Bjola, C., & Jiang, L. (2015). Social media and public diplomacy, in Bjola & Holmes (Eds.), Digital diplomacy: Theory and practice. Routledge: New York.

    Google Scholar 

  • Bjola, C., & Jiang, L. (2015). Social media and public diplomacy in Bjola & Holmes (Eds.), Digital diplomacy: Theory and practice. pp. 71–87. London: Routledge.

    Google Scholar 

  • Brussels. (2014). Answers to the questionnaire “social media use in public diplomacy” by the mission in Brussels. Survey results “social media use in public diplomacy”.

    Google Scholar 

  • Cull, N. J. (2009). Public diplomacy: Lessons from the past. CPD perspectives on public diplomacy, paper 2. Los Angeles, CA: USC Center on Public Diplomacy.

    Google Scholar 

  • Cull, N. (2012). The long road to public diplomacy 2.0: The internet in U.S. Public diplomacy. Paper presented at the workshop International Relationships in the Information Age, April 1, 2012, International Studies Association.

    Google Scholar 

  • Dhaka. (2014). Answers to the questionnaire “social media use in public diplomacy” by the mission in Dhaka. Survey results “social media use in public diplomacy”.

    Google Scholar 

  • Fitzpatrick, K. (2007). Advancing the new public diplomacy: A public relations perspective. The Hague Journal of Diplomacy, 2(3), 187–211.

    Article  Google Scholar 

  • Fowler, F. J. (2009). Survey research methods. London: Sage Publications.

    Google Scholar 

  • Gilboa, E. (2000). Mass communication and diplomacy: A theoretical framework. Communication Theory, 10, 275–309.

    Article  Google Scholar 

  • Gilboa, E. (2008). Searching for a theory of public diplomacy. Annals of the American Academy of Political and Social Science, 616, 55–77.

    Article  Google Scholar 

  • Grunig, J. E., & Huang, Y.-H. (2000). From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies, and relationship outcomes. In J. A. Ledingham & S. D. Bruning (Eds.), Public relations as relationship management: A relational approach to the study and practice of public relations (pp. 23–53). Mahwah, NJ: Erlbaum.

    Google Scholar 

  • Hanoi. (2014). Answers to the questionnaire “social media use in public diplomacy” by the mission in Hanoi. Survey results “social media use in public diplomacy”.

    Google Scholar 

  • Hocking, B. (2005). Rethinking the ‘New’ public diplomacy. In J. Melissen (Ed.), The new public diplomacy: soft power in international relations(pp. 28–43). Basinstoke: Palgrave Macmillan.

    Google Scholar 

  • Hon, L. C., & Grunig, J. E. (1999). Guidelines for measuring relationships in public relations. Gainesville, FL: Institute for PR. Retrieved from http://www.instituteforprorg/research_single/guidelines_measuring_relationships..

  • Istanbul. (2014). Answers to the questionnaire “social media use in public diplomacy” by the mission in Istanbul. Survey results “social media use in public diplomacy”.

    Google Scholar 

  • Karaev, Z. (2005). Water diplomacy in Central Asia. MiERIA, 9(1), 63–69.

    Google Scholar 

  • Kent, M. L., & Taylor, M. (1998). Building dialogic relationships through the world wide web. Public Relations Review, 24(3), 321–334.

    Article  Google Scholar 

  • Ki, E. J., & Hon, L. C. (2007). Testing the linkages among the organization–public relationship and attitude and behavioral intentions. Journal of Public Relations Research, 19(1), 1–23.

    Google Scholar 

  • Kiev. (2014). Answers to the questionnaire “social media use in public diplomacy” by the mission in Kiev. Survey results “social media use in public diplomacy”.

    Google Scholar 

  • Lancaster, C. (2007). Foreign aid: Diplomacy, development, domestic politics. Chicago, IL: University of Chicago Press.

    Google Scholar 

  • Ledingham (2003). Explicating relationship management as a general theory of public relations. Public Relations Research, 15, 181–198.

    Google Scholar 

  • L’Etang, J. (1998). State propaganda and bureaucratic intelligence: The creation of public relations in 20th century Britain. Public Relations Review, 24, 413–441.

    Google Scholar 

  • L’Etang, J. (2009). Public relations and diplomacy in a globalized world: An issue of public communication. American Behavioral Scientist, 53(4), 607–626.

    Article  Google Scholar 

  • L’Etang. (2008). L’Etang, J., & Pieczka, M. (Eds.). (2006). Public relations: Critical debates and contemporary practice. Mahwah, NJ: Lawrence Erlbaum Associates, Inc., Publishers.

    Google Scholar 

  • Manheim, J. (1994). Strategic public diplomacy and American foreign policy: The evolution of influence. New York: Oxford University Press.

    Google Scholar 

  • Marks, L. (1967). A blueprint for a digital schoolhouse, address to NAEB, Denver, 8 November 1967. Lyndon B. Johnson Library, Leonard Marks papers, box 21.

    Google Scholar 

  • Marks, L. (1968, March). Speech as reprinted in USIA World (Vol. 1 No. 10).

    Google Scholar 

  • Mexico City. (2014). Answers to the questionnaire “social media use in public diplomacy” by the mission in Mexico City. Survey results “social media use in public diplomacy”.

    Google Scholar 

  • Molleda, J. C. (2011). Global political public relations, public diplomacy, and corporate foreign policy. In S. Kiousis & J. Strömbäck (Eds.), Political public relations: Principles and applications (pp. 274–292). New York: Routledge.

    Google Scholar 

  • Nye, J. (2005, December 29). On the Rise and Fall of American Soft Power. New Perspective Quarterly, 22(3).

    Google Scholar 

  • Nye, J. S. (2008). Public diplomacy and soft power. Annals of the American Academy of Political and Social Science, 616, 94–109.

    Article  Google Scholar 

  • Renken, W. (2014). Social media use in public diplomacy: A case study of the German missions’ Facebook use. Msc thesis in Strategic Public Relations jointly delievered by the University of Stirling, Lund University.

    Google Scholar 

  • Rio de Janeiro. (2014). Answers to the questionnaire “social media use in public diplomacy” by the mission in Rio de Janeiro. Survey results “social media use in public diplomacy”.

    Google Scholar 

  • Schneider, C. (2003). Diplomacy that works: “Best practices” in cultural diplomacy. Washington, DC: Center for Arts and Culture, Georgetown University. Retrieved from http://ccges.apps01.yorku.ca/oldsite/IMG/pdf/03_Schneider.pdf.

  • Seib, P. (2012). Real-time diplomacy: Politics and power in the social media era.Berlin: Springer.

    Google Scholar 

  • Signitzer, B. H., & Coombs, T. (1992). Public relations and public diplomacy: Conceptual convergences. Public Relations Review, 18(2), 137–147.

    Article  Google Scholar 

  • Signitzer, B., & Wasmer, C. (2006). Public diplomacy: A specific governmental public relations function. In C. Botan & V. Hazleton (Eds.), Public relations theory II (pp. 435–464). Mahwah, NJ: Lawrence Erlbaum.

    Google Scholar 

  • Snow, N. (2008). International exchanges and the U.S. image. Annals of the American Academy of Political and Social Science, 616, 198–221.

    Article  Google Scholar 

  • Stein, J. (Ed.). (2011). Diplomacy in the digital age: Essays in honour of ambassador Allan Gotlied.Canada: McClelland & Stewart.

    Google Scholar 

  • Stockholm. (2014). Answers to the questionnaire “social media use in public diplomacy” by the mission in Stockholm. Survey results “social media use in public diplomacy”.

    Google Scholar 

  • Walz, A. (2014, April 8). Personal communication.

    Google Scholar 

  • Wang, J. (2006). Managing national reputation and international relations in the global era: Public diplomacy revisited. Public Relations Review, 32, 91–96.

    Article  Google Scholar 

  • Warsaw. (2014). Answers to the questionnaire “social media use in public diplomacy” by the mission in Warsaw.Survey Results “Social edia use in public diplomacy”.

    Google Scholar 

  • Waters, R. D. (2009). Measuring stewardship in public relations: A test exploring impact on the fundraising relationship. Public Relations Review, 35(2), 113–119.

    Article  Google Scholar 

  • Waters. (2011). Squawking, tweeting, cooing, and hooting: Analyzing the communication patterns of government agencies on Twitter. Journal of Public Affairs, 11(4).

    Google Scholar 

  • Wise, K. (2009). Public relations and health diplomacy. Public Relations Review, 35, 127–129.

    Article  Google Scholar 

  • Xifra, J. (2009). “Building sport countries” overseas identity and reputation: A case study of public paradiplomacy. American Behavioral Scientist, 53(4), 504–515.

    Article  Google Scholar 

  • Yun, S. (2006). Toward public relations theory-based study of public diplomacy: Testing the applicability of the excellence study. Journal of Public Relations Research, 18(4), 287–312.

    Article  Google Scholar 

  • Zhang, J., & Swartz, B. C. (2009). Toward a model of NGO media diplomacy in the internet age: Case study of Washington profile. Public Relations Review, 35(1), 47–55.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Ying Jiang .

Copyright information

© 2017 The Author(s)

About this chapter

Cite this chapter

Jiang, Y. (2017). Weibo as a Public Diplomacy Platform. In: Social Media and e-Diplomacy in China. Palgrave Pivot, New York. https://doi.org/10.1057/978-1-137-59358-0_6

Download citation

Publish with us

Policies and ethics